Mitú Secures $27M in Series C Funding

mituMitú, a Santa Monica, CA-based latino digital media company, secured $27m in Series C funding.

Backers included new investors AwesomenessTV, WPP Digital, and Verizon Ventures as well as existing investors Upfront Ventures.

The company, which has raised $43m in funding to date, intends to use the funds to invest in product and technology to expand its content publishing platform and audience data tools, launch its influencer-marketing platform ( as well as grow its ecosystem of apps.

Led by Roy Burstin, Chief Executive Officer, mitú is a tech-media brand that teams up with top digital talent to create culturally relevant content for young audiences everywhere. The company operates content properties ( and social media feeds on platforms such as Facebook and YouTube, which have become reference destinations for Latino youth culture.
It has 2 billion global monthly views and a community of more than 6,000 Latino creators.



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