Mediaocean, a NYC-based software platform provider for the advertising world, acquired BCC AdSystems, an Australian-owned company that develops, supplies, and supports software and business solutions for the advertising, marketing, and media communities.
The amount of the deal was not disclosed.
Led by Bob Burns, CEO, BCC AdSystems provides Media Desktop, a system that covers the entire media process from campaign planning to analysis, as well as a range of management software such as its Enterprise Creative Agency/ERP Suite, Data Warehousing, Business Intelligence, and Workflow solutions.
The acquisition will allow Mediaocean to provide its international customer base with a global workflow, billing, and payments software solution that enables them to plan, buy, manage, and reconcile media anywhere in the world.
The transaction will provide Mediaocean clients with a streamlined financial system that supports agencies building complex campaigns across global business units. Agencies will be able to run financials and reports on ROI in Asia, including China, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Existing BCC AdSystems’ customers in APAC countries will now have access to product investment and support strategies enhanced by Mediaocean’s international industry expertise and financial strength.
Led by Bill Wise, CEO, Mediaocean provides an open cross-media platforms that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments, serving more than 80,000 users across advertisers, agencies, broadcasters and publishers worldwide and powering $100 billion in global media buying.
It is a portfolio company of private equity firm Vista Equity Partners.