LoopMe, a London, UK-based provider of an Artificial Intelligence powered mobile video advertising platform, raised $7m in Series A funding.
Backers included Holzbrinck Ventures and Open Ocean Capital, as well as private Chinese investors.
Founded in 2012 by Stephen Upstone (CEO) and Marco van der Bergh (CTO), LoopMe specializes in all mobile video advertising formats (including pre-roll, full screen and native video) combined with Artificial Intelligence and data sourced through its proprietary Data Management Platform (DMP) to increase competition rates for given audiences and engagement rates against specific advertiser goals.
Clients include global brands like Apple, Adidas, Unilever, Coca Cola, Microsoft and Jaguar.
The company employs 70 people in the US, UK, China, Dubai, Ukraine France and Germany.