Rnts Media N.V., the parent company of Fyber GmbH, a Berlin, Germany-based mobile advertising technology platform, closed the acquisition of Heyzap Inc., a San Francisco, CA-based mobile advertising technology company, for up to $45m.
The deal consists of an initial cash consideration of $20m, with potential earn-out payments in cash and shares of up to $25m upon achievement of certain
performance targets by 2017.
Led by Andreas Bodczek, Chief Executive Officer, and Janis Zech, Chief Operating Officer, Fyber provides a mobile advertising technology platform that empowers thousands of app developers and publishers to integrate, manage and optimize all ad revenue sources across mediation, exchange and ad serving.
The acquisition aims to accelerate the scale and reach of Fyber at scale. In details, the deal, combining Heyzap’s reach of 130M Monthly Active Users (MAU) with Fyber’s 411M MAUs, creates one of the largest independent mobile advertising technology companies globally. In addition. it increases the number of apps Fyber’s platform is integrated with to more than 7,600.
Following the deal, the Heyzap team will be joining Fyber, growing its presence in San Francisco.
Founded in 2009 by Jude Gomila and Immad Akhund, Heyzap provides a mobile app developer platform that includes mediation, direct deals, cross promotion, and SDK and API monitoring tools. Open to all mobile apps on iOS, Android, and Amazon, the platform mediates rewarded video, interstitials, banners, and other formats and allows app makers to acquire users using advanced targeting for performance (CPI) campaigns and track ROI. The company was backed by Union Square Ventures, Qualcomm, Naval Ravikant, Y Combinator, and Ashton Kutcher.