Evergage, a Somerville, MA-based provider of real-time marketing personalization platform, raised an additional $10m in Series B venture capital round.
The round, which brought total funds raised to more than $21m, was led by Arrowroot Capital, with participation from existing investors G20 Ventures and Point Judith Capital.
The company will use the funds to enhance its solutions and grow its headcount by more than 70% by the end of 2016 (current opportunities can be explored here).
Led by Karl Wirth, co-founder and CEO, Evergage provides a cloud-based platform that allows marketers to increase engagement and conversions of visitors and users through real-time, 1:1 personalization based on deep behavioral analytics and customer data.
The platform currently delivers real-time personalization to more than 500 million Web visitors, improving demand generation, revenue growth and customer success for over 120 organizations, including Gardener’s Supply Company, Intuit, Publishers Clearing House, Rue La La, Tivo and Travelzoo.