eRated, a Tel Aviv, Israel-based online seller profiling company, closed a $1.7m seed round.
The round was led by Spinach Angels with participation from Techstars and UK angel investors.
The company intends to use the funds to accelerate delivery of its online solution.
Led by Boaz Cohen, Co-founder and CEO, eRated is a web-wide seller profiling solution for online marketplaces. It creates a holistic, seller profile by importing scattered seller details, integrating them and presenting a unified, weighted and validated profiling including existing sales performance data, customer reviews and social graph.
According to a written note, the company’s universal profiling has allows 17 online marketplaces sellers to boost sales an average of 56% per profile.