Blueshift, a San Francisco, CA-based provider of Segment-of-One marketing automation solutions for consumer marketing companies, closed an $8.0m Series A round of venture financing.
The round was led by Storm Ventures with participation from existing investor Nexus Venture Partners. In conjunction with the funding, Anshu Sharma of Storm has joined the Blueshift board of directors.
The company will use the capital to accelerate sales and marketing and to continue building out its proprietary Interaction Graph™ platform.
Led by Vijay Chittoor, co-founder and CEO, Blueshift a marketing automation platform that combines big data and machine learning and leverages an Interaction Graph to enable marketers to segment customers based on behavior, predictive scores, affinity, catalog attributes, lifecycle, demographics, response to messages, traffic sources, etc. Customers can then choose a variety of merchandising techniques to boost response including collaborative filtering, affinity based content, retargeting, trending content, content updates and user and event attributes.