BloomReach, a Mountain View, CA-based cloud personalization platform company, raised $56m in Series D funding.
Backers included Bain Capital Ventures, Battery Ventures, Lightspeed Ventures, New Enterprise Associates and Salesforce Ventures. In addition to the funding, Marcus Ryu, CEO and co-founder of Guidewire Software, joined its BloomReach’s Board of Directors.
The company intends to use the funds to further strengthen its big-data technology and scale its business globally for all digital businesses.
Created in 2009 by CEO Raj De Datta, BloomReach provides a platform that understands, matches and personalizes content and products based on what and how people are searching. With applications for commerce, including organic and site search and category pages, and role-based analytics, BloomReach makes content and products more discoverable and relevant. The core technology – the Web Relevance Engine (WRE) – algorithmically understands content and users, matching this with demand and intent data from across the Web.
The company currently serves more than 175 customers including Neiman Marcus, Sears Outlet, Staples, Drugstore.com, and Williams-Sonoma.
BloomReach, currently has more than 250 employees in Mountain View, New York City, London and Bangalore.