Adestra, an Oxford, UK-based provider of marketing technology software and services, secured £4.43m in growth capital.
Business Growth Fund made the investment. In conjunction with the deal, BGF investor James Austin also will join the Board of Adestra.
The company intends to use the funds to expand in the U.S. and internationally.
Founded in 2004 by Henry Hyder-Smith, CEO, Adestra provides one-to-one email and lifecycle marketing solutions for global and growing brands alike. The company’s digital marketing platform – MessageFocus – provides marketers with an infrastructure to communicate with their customers and subscribers by providing relevant context. The proprietary technology also allows for automated messaging and incorporates enterprise-class native functionality.
The company, which serves more than 500 clients worldwide including brands like UBM, FranklinCovey and Oxfam, among others, also has offices in London, Dallas and Sydney.