Yummly Acquires The Orange Chef

yummly_logoYummly, a Redwood City, CA-based food discovery platform, acquired The Orange Chef, a smart kitchen startup.

The amount of the deal was not disclosed.

The acquisition will allow Yummly to further extend its expansion in the food technology, data and discovery arena. The company also named Santiago Merea, CEO and founder of Orange Chef, as Chief Revenue Officer and added The Orange Chef team.
Merea will lead the company’s effort to drive its revenue streams by working with brands and companies ranging from consumer product goods to kitchenware and to identify new opportunities for growth.

Led by David Feller, founder and CEO, Yummly operates a food discovery platform that uses patent-pending technology and proprietary data to understand food and taste. The company is backed by Bauer Venture Partners, Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, and Intel Capital.



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