Tinyclues, a Paris, France-based provider of a SaaS predictive marketing platform, raised €5m in Series A funding.
The company will use the funds to accelerate growth and international development.
Led by David Bessis, founder and CEO, Tinyclues provides a platform that allows marketers to identify the right audience from within their customer base in order to target them with the most relevant products or services from their offering. This enables them to interact more often and more personally, and to increase their targeted marketing campaigns’ revenue without over-soliciting the customer base.
Clients including 3Suisses, Cdiscount, Fnac, France Billet, La Redoute, PriceMinister, Rue du Commerce, vente-priveee.com, Sarenza, Vestiaire Collective, VeryChic, send around 1,000 targeted campaigns each month, representing more than 300 million emails, mobile notifications and Facebook Custom Audience ads.