SteelHouse, a Los Angeles, CA-based advertising software company, raised $49m in funding.
The round was led by Mercato Partners, with participation from Staley Capital and Silicon Valley Bank.
The company intends to use the funds to continue to grow operations.
Led by Mark Douglas, President and CEO, SteelHouse provides a cloud-based platform that enables marketers to drive measurable performance across retargeting, prospecting, social, and mobile campaigns.
To date, the platform has managed approximately 40,000 campaigns for over 2,000 clients, including many top 100 brands.