SocialFlow, a NYC-based provider of a social media optimization platform, closed a $7.5m Series C funding.
The round was led by Gefinor Capital with participation from new investor Cayuga Venture Partners and existing investors Fairhaven Capital, Softbank, and Rand Capital.
The company intends to use the funds to enhance the recently released AttentionStream™ in-feed advertising offering, to enhance the publisher sales support initiative, to further the development, analytics and integration points of its data-driven platform and to expand marketing efforts.
Led by CEO Jim Anderson, SocialFlow provides a social marketing platform for publishers and brands to drive results with their earned, owned and paid media strategies. Through predictive data analytics, the company’s SaaS suite predicts which social media content will perform best, amplifies its distribution, and increases its audience engagement.
The company works with publishers such as Time Inc., Conde Nast, The New York Times, The BBC, The Washington Post, CBS, NBC, ABC, The Wall Street Journal, AOL, Mashable, Instagram, Yahoo! and Slate as well as top brands including Microsoft, Stuart Weitzman and Birchbox.
It holds certifications for both organic and paid social media management with Facebook, Twitter, Instagram, Pinterest, and Google+.