Platfora, a San Mateo, CA-based big data discovery platform, raised $30M in financing.
The round, which brought total amount to $95m, was led by new investors HSBC and Harmony Partners, with participation from Allegis Capital, Andreessen Horowitz, Battery Ventures, Citi Ventures, Cisco, Sutter Hill Ventures and Tenaya Capital.
This new round . Additionally, the company has signed dozens of new customers including consumer brands Sears, TiVo and Kelley Blue Book.
Why Data-Driven Companies are Choosing Platfora
Led by Jason Zintak, CEO, and Founder and former CEO Ben Werther (now executive chairman), Platfora provides a big data discovery platform that combines traditionally separate tools — analytics, business intelligence, data visualization, data preparation and in-memory acceleration — to reduce project completion to hours.
Built natively on Apache Hadoop and Spark, the platform enables business users and data scientists to visually interact with petabyte-scale data and to work with raw forms of transaction, customer interaction and machine data to find new opportunities and manage risk.
Customers include AutoTrader, Citi, Coupons.com, Disney, Edmunds.com, Kelley Blue Book, Karma (Fisker), Opower, Riot Games, Sears, TiVo and Vivint have used Platfora for customer marketing, behavioral analysis, security, IoT and other common big data use cases.