Perx, a Singapore-based provider of a customer engagement and loyalty platform, closed a single-digit million dollar Series A funding round.
The round was led by Golden Gate Ventures with participation from Eduardo Saverin, Anna Gong and Rob Roach, CEO and CTO of Perx respectively, as well as other existing shareholders.
The company intends to use the funds to continue to expand operations.
Perx provides enterprises, developers and other solutions providers with a solution to manage all of their end-to-end customer engagement processes — from marketing analytics to user experience to customer data analytics. Its predictive mobile customer engagement platform enables organizations of all sizes to acquire, engage and reward their customers or employees.
The platform has over 400,000 registered users, 5 million monthly app impressions and partnerships with more than 200 merchants in Singapore.