Peloton, a NYC-based at-home fitness provider of live and on-demand instructor-led classes, received a $75m in growth capital.
Catterton, a consumer-focused private equity firm, made the investment.
The company, which has raised $120m to date, intends to use the funds to expand its software engineering team, to open more showrooms around the nation, and to increase awareness of its products.
Founded in 2012 by John Foley, CEO, Peloton delivers live-streaming, instructor-led, group fitness classes to homes though their indoor fitness equipment and mobile apps.
Subscribers compete and share progress in classes taught by elite instructors and broadcast 12 times daily from Peloton’s NYC studio.
Peloton is sold online and in showrooms in Garden State Plaza and Short Hills Mall in New Jersey; The Westchester Mall in White Plains; Main Street in East Hampton and The Gate at Manhasset in New York; Corte Madera Mall, Fashion Island and Century City Mall in California; The Natick Mall in Massachusetts; Boston; Tysons Corner Center in Virginia; and Northpark Center in Texas.
The company also operates a cycling studio with live performance production capabilities in New York City.