PAN Communications, an integrated marketing communications firm leveraging data-driven PR, content and digital media for technology, healthcare and consumer tech clients, acquired San Francisco-based tech PR agency Vantage PR.
The amount of the deal was not disclosed.
With the acquisition of Vantage, a PR agency with 35 employees spanning four offices, PAN Communications grows to more than 100 employees and $13.5m in annual revenue. In addition to the agency’s Boston headquarters, the acquisition provides PAN with multiple office locations in markets such as San Francisco, Orlando and New York City.
Ilene Adler, who founded Vantage PR 25 years ago, will assume the role of Chief Strategist. She will be responsible for working with PAN’s executive team on integration plans, new strategies and services for the agency, evangelizing PAN’s presence in Silicon Valley and enhancing the firm’s international partner strategy. Rob Adler, Vantage’s SVP, will now serve as EVP and managing director overseeing operations in San Francisco, Orlando and New York and reporting into PAN’s founder and president, Phil Nardone.
Founded in 1995, PAN Communications is a data-focused integrated marketing communications agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers measurable public relations programs for brands nationally and globally such as SAP, Carbonite, MediaMath, BlueCoat, Maestro Health and SamsungPay (LoopPay), among others.