Janrain, a Portland, Oregon-based provider of customer identity management solutions, raised $27m in Series D funding.
The round was led by HighBar Partners with participation from existing backers Millennium Technology Value Partners, Split Rock Partners, Epic Ventures, Emergence Capital, RPM Ventures and DFJ Frontier. In conjunction with the funding, John Kim, co-founder and managing partner at HighBar Partners, joined Janrain’s board of directors.
The company intends to use the funds to expand its platform including deeper analytic insight into user engagement.
Founded in 2005 by Larry Drebes, CEO, Janrain provides a customer identity management platform that allows companies to build a unified view of its customers across all devices by collecting customer profile data to power personalized marketing. The platform features social login, registration, customer profile data storage, customer insights, single sign-on, and engagement capabilities. Customers include brands like Pfizer, AMC, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. The company also has offices in London, Paris, and Redwood City, CA.