Interlude, a New York City-based digital media company that designs, develops and markets interactive video technology, raised $18.2m in funding.
Backers included Metro-Goldwyn-Mayer Studios, Warner Music Group, Samsung, Sequoia Capital and Intel Capital. In conjunction with the funding, Gary Barber, CEO and Chairman of MGM, joined Interlude’s board observer.
The company intends to use the funds to create new forms of serialized video content spanning drama, comedy, news, sports, music and pop culture; grow its ecosystem of creators and advance its technology.
Led by Yoni Bloch, founder and CEO, Interlude is pioneering a new form of media in which video can respond to a person’s actions and interests in real-time. Stories told using the company’s patented technology platform allow the viewer to step into the story to make choices that affect dialogue, at any particular moment in time. The company partners with entertainment companies, independent creators, and brands to create episodic series that are distributed through a network of affiliates on the mobile web, mobile apps, and the web.
Interlude has additional offices in Tel Aviv, Israel and Los Angeles, CA.