H.I.G. Europe, the European arm of global private equity firm H.I.G. Capital, acquired Impursa S.A.U. and Sistemas e Imagen Publicitaria S.A., two outdoor advertising companies in Spain.
The amount of the deals was not disclosed.
Both companies collectively hold over 15,000 advertising faces across the Iberian region. Each firm has over 20 years’ experience in the advertising sector and around 100 employees.
The transactions will allow the firm to integrate the companies, which are both leaders in the outdoor furniture and large-format billboard segments, to create a large independent outdoor advertising group by combining their geographic coverage and the experience of its managers and teams, as well as increasing the value proposition that the group offers to its clients.