GoNoodle, a Nashville, TN-based provider of online movement videos and games for teachers and parents to get children moving, secured $5m in funding.
Backers included Children’s Health, Chrysalis Ventures and SSM Partners, and venture-debt providers Gefinor Capital and Rand Capital (NASDAQ: RAND).
The company intends to use the funds to expand its reach, sales and marketing efforts, and to accelerate product innovation at school and home.
Launched in August 2013 by Scott McQuigg, chief executive officer, and John Herbold, chief product officer, GoNoodle provides three-to-five minute movement videos that make it simple for kids to incorporate movement into every part of the day with dancing, stretching, running and mindfulness activities.
At school, nearly 500,000 teachers use GoNoodle to keep students active inside the classroom while at home, the platform turns screen time into active time for nearly 1 million. Currently, 10 million kids play GoNoodle each month.
Customers include teachers, schools, school districts and sponsors such as Children’s Health, Blue Cross Blue Shield of Tennessee and Passport Health Plan.
GoNoodle recently released an app for Apple TV.