Ematic Solutions, a Singapore-based software for marketers to improve performance across digital channels, secured $1.07m in seed funding.
Backers included 500 Startups, Wavemaker Partners and Convergence Ventures.
The company, which is continuing to seek investment in this round in order to accelerate its SEA expansion, firstly into Indonesia and Thailand, intends to use the funds for product development and expansion of its global team, with hiring planned in Singapore, Europe and the United States.
Founded by email marketing expert Paul Tenney in 2012, Ematic provides a software as a service (SaaS) platform for companies to increase return on investment in email marketing, using a plug and play artificial intelligence engine that integrates within a company’s existing systems (MailChimp, for example). Over the past year, the company has expanded their app suite to include web and mobile engagement tracking applications that grow databases, and a tool that turns site visits and individual product views into sales.