DataScience, Inc., a Culver City, Calif.-based provider of a platform to extract information from data for business results, closed $22m in funding.
The round, which extended the $4.5m Series A financing round led by Greycroft Partners, bringing total amount of funding to more than $28m, was led by Whitehart Ventures.
The company intends to use the funds to grow its team of data scientists and engineers.
Led by Ian Swanson, co-founder and CEO, DataScience allows customers to send data either in real-time or as flat files. Actionable insights are extracted from the data through the use of proprietary technologies, a network of custom models, and an in-house team of data scientists.
DataScience looks at predictive factors such as lifetime value, churn, and likelihood of sale, in addition to particular needs expressed by the customer. All of the resulting insights are published on the DataScience web application, which provides users with a host of interactive tools including categorization, advanced search, and other collaborative functions for individuals and business teams.