BrightFunnel, a San Francisco, CA-based developer of a revenue attribution and forecasting platform for B2B marketers, raised $6m in Series A funding.
The round was led by Crosslink Capital with participation from Salesforce Ventures, Bloomberg Beta, Karlin Ventures, and Resolute Ventures. In conjunction with the funding, David Silverman, Partner, Crosslink Capital will join the BrightFunnel Board of Directors.
The company, which has raised nearly $10M to date, intends to use the funds to expand product development, sales, and marketing efforts.
Founded in 2013 by Nadim Hossain, CEO, BrightFunnel develops a revenue attribution and forecasting platform that allows enterprise marketers to understand the revenue impact of every decision, and align marketing plans with business priorities.
Customers include Cloudbees, Sprinklr, Tegile, Five9, Hortonworks, etc.