Bluecore, a New York City-based data-driven marketing automation platform, closed a $21m Series B funding.
The round was led by Georgian Partners, with participation from previous investors FirstMark Capital and Felicis Ventures. As part of this round, Justin LaFayette of Georgian Partners will join Bluecore’s board of directors.
The company, which has raised $28.2m since 2013, intends to use the funds to support requests from existing customers to expand net-new marketing channels in eCommerce, such as display and mobile as well as to grow internationally in 2016.
Led by Fayez Mohamood, co-founder and CEO, Bluecore provides a marketing automation solution that enables eCommerce marketers to take instant dynamic actions on terabytes of behavioral data. The Bluecore data engine processes more than 100 terabytes of behavioral customer data in milliseconds, allowing marketers to segment audiences and distribute personalized emails with precision, dynamically reacting to customer behaviors and catalog changes in seconds.
The company has a customer base of more than 180 retail brands and more than 60 full-time employees.