Atmo Select, a Reykjavic, Iceland-based provider of in-store music for businesses, secured $1.5m in funding.
Brunnur Ventures, a USD $30m venture capital fund based in Iceland, made the investment.
Led by CEO Ivar Kristjansson, who co-founded and formerly served as CEO and CFO for online gaming company CCP Games, ATMO Select enables retailers to create, control and precisely customise music program schedules to adjust store mood to the day of the week, or time of the day, based on strategic brand profiling across their businesses. A product promotion and announcement-scheduling engine provides the ability to broadcast or target in-store messaging to any location.
The company, which currently serves an expanding retail client base across the Nordic region, Benelux and Germany, has offices in London, Amsterdam, Berlin, Oslo, Miami and Reykjavik.