SnapApp, a Newton, MA-based provider of a platform to create and publish interactive content, received $12m in Series A funding.
Providence Equity Partners made the investment.
The company intends to use the funds to expand operations.
Led by Seth Lieberman, CEO, SnapApp provides B2B marketers without the time and expense of custom development or agency outsourcing with a SaaS-based platform to create, deploy, manage, and measure interactive content including calculators, assessments, quizzes, interactive infographics, and videos.
TO do it, SnapApp integrates with Oracle, Salesforce, Marketo, HubSpot, etc.
Customers include Oracle, Cisco, EMC, CEB, Blackbaud, PTC, and Equifax.