Shelfbucks Inc., an Austin, TX-based in-store marketing platform for retail stores and brands, closed a $6.5m Series A funding.
The backers remained undisclosed.
The company will use the funds to expand its platform for grocery, drug, mass, specialty retailers and consumer packaged goods (CPG) brand companies, as well as to increase capacity for large-scale, enterprise rollouts and support.
Led by Erik McMillan, CEO, Shelfbucks provides an in-store digital reporting and marketing ecosystem, which allows customers to increase sales, profits and shopper experience by leveraging in-store point of purchase (POP) merchandising.
The company’s platform enables retailers and brands to activate, engage and convert in-store shoppers by measuring real-time in-store shopper demand and delivering personalized special offers, coupons and expert content to their iPhone or Android smartphones.