Once Upon A Time, a London, UK-based integrated marketing agency, raised £2.5m in funding.
Calculus Capital made the investment.
The company intends to use the funds to continue to expand operations, having already acquired sports management and music marketing companies in 2014 and 2015.
Led by Joe Garton and Diane Charlton, Once Upon A Time applies consumer insight and creative strategies to allow blue chip clients to deliver a continuous customer experience from advertising, to online and in-store experiences. Services included strategy, advertising, shopper marketing, Retail POS, AV, digital, social, PR, experiential and CRM.
Customers include Universal Pictures, Disney, Warner Bros, Lindt, Russian Standard Vodka, Hasbro and Pfizer.
The company currently employs 100 people.