LISNR, a Cincinnati, Ohio-based developer of a new communication protocol that sends data over audio, closed $10m in Series B funding.
The round was led by Intel Capital with participation from Mercury Fund, Jump Capital and R/GA Ventures.
The company intends to use the funds to continue to build out its leadership team while further accelerating customer acquisition efforts.
Led by Rodney Williams, CEO, Eric Allen, President, and Mick Suh, Chief Revenue Officer, LISNR uses proprietary inaudible sound waves called SmartTones to connect devices and give brands and content creators a platform that delivers second-screen experiences and proximity-based messaging. It works like existing technology protocol Bluetooth, except LISNR uses sound waves and does not require hardware or maintenance.
The company recently joined CiscoEIR program.