Wynd, a Paris, France-based startup that develops Software as a Service (SaaS) solutions for connected commerce, raised €7m in funding.
The round was led by Alven Capital with participation from Orange Digital Ventures.
The company, which ha raised a €1.8m first round in October 2014, intends to use the funds for the expansion of the team, roll out its services in France and internationally, and step up product transformation toward multi-sector usage.
Led by Ismael Ould, CEO and co-founder, Wynd provides Software as a Service solutions for connected commerce, which enable merchants to create cross-channel sales paths and digitize their points of sale.
The solution covers a global perimeter to support in-store convergence (cash register, order screens, production screen, smart TPE, etc.) and out-of-store convergence (e-commerce platform, m-commerce, marketplace, car and bike drive-ins, etc.) while offering tools to streamline productivity, increase sales and improve customer knowledge.
The company is already working with major national retailers in the restaurant sector (Flunch, Elior, Nabab Kebab, Exki, etc.) and florists (Monceau Fleurs, Happy and RapidFlore).