wayve, a London, UK-based adtech startup, recently raised 300k in seed funding.
Mercia Fund Management’s newest hybrid SEIS & EIS fund made the investment.
The company intends to use the funds to execute its expansion plans.
Founded by Jamie Evans-Parker, CEO, wayve provides a platform to simplify advertising in the multi-platform era allowing creative agencies, publishers and media agencies to create, distribute and monitor campaigns across multiple devices and screen sizes.
The platform, already in use by a number of global brands including The Financial Times, Bloomberg, Business Insider, The Wall Street Journal and News UK, offers:
– wayve.builder, which converts static advertising assets into rich, animated content for use on mobile and desktop via an automated HTML5 conversion process and intuitive timeline-based editor;
wayve.trafficker, which streamlines distribution of these assets across all devices and platforms, and integrates with third party tracking providers such as Google Analytics to procure real-time engagement tracking;
ad.aptive, an IP protected technology, which enhances both of these products and enables content to be optimized autmoatically to all screen sizes and pixel resolutions.