TrendKite, an Austin, Texas-based PR analytics company for agencies and corporate brands, raised $10.7m in Series C funding.
The round was led by Noro-Mosley Partners with participation from Battery Ventures, Silverton Partners, and Mercury Fund.
The company, which has raised $20.6m to date, intends to use the funds to scale operations, further accelerate the IP roadmap and to double their current team of 70 employees within the next six months.
Founded in 2012 and led by Erik Huddleston, CEO, TrendKite provides PR software to agencies and corporate brands to measure and analyze the impact of their PR efforts across multiple channels with minimal effort.
The company currently works with over 400 brands including Nike, Hershey, Pinterest, the Memphis Grizzlies, Mondelez International and Asana.