SimilarWeb, a London, UK and New York-based provider of digital market intelligence, raised $25m in funding.
The round was led by Naspers (JSE:NPN), the global internet and media group, and investor Lord David Alliance.
The company, which has raised $65m in total funding, intends to use the funds to expand operations including opening new offices and furthering its acquisition strategy.
Led by Or Offer, CEO and Founder, SimilarWeb measures traffic, engagement, time on site, and other key metrics for over 80 million websites and 3 million apps from 196 countries, enabling businesses to analyze their competitive landscape and drive growth strategies across the web, mobile web and mobile app ecosystems. The company’s mobile app measurement system, launched in 2014, provides insight into key app metrics such as downloads, engagement and retention to create an accurate picture of the app ecosystem.
Similarweb, which has also added Jason Schwartz, previously the CFO of Shopping.com (NASDAQ: SHOP), acquired by eBay), Cyota (acquired by RSA), Actimize (acquired by NICE Systems) and Clarizen, as Chief Financial Officer, currently employs over 250 people across 4 global offices and aims to have 350 employees by the end of 2016.