Netsertive, a Research Triangle Park, North Carolina-based digital marketing intelligence company that enables brands and their local channel partners with co-op compliant digital marketing capabilities, raised $15m in Series C financing.
River Cities Capital Funds joined existing investors (RRE Ventures, Harbert Venture Partners, and Greycroft Partners) in the round. In conjunction with it, Rik Vandevenne, Director, River Cities Capital Funds, joined the company’s Board of Directors.
The company intends to use the funds to accelerate growth in the digital marketing technology arena.
Founded in 2009 by Brendan Morrissey, CEO, Netsertive provides a digital marketing intelligence platform that allows brands and local businesses to work together to win local customers. The company’s two complementary solutions, MarketWise™ for Brands and StreetWise™ for Local Businesses, enable cooperative marketing and resource sharing between brands and their local business partners. Both are powered by a proprietary learning engine, which combines the company’s industry experience with the collective intelligence of its network of automotive, IT technology, major appliance, furniture, consumer electronics and healthcare clients to deliver campaign performance and value.