Monterosa, a London, UK-based multiscreen activation specialist that works with broadcasters, brands and sports rights-holders to activate mobile audiences, raised £1.2m in Series A funding.
The round was led by 24Haymarket with participation from Angel CoFund, and Robin Shenfield, CEO of global advertising visual-effects company, The Mill. Marek Gumienny, a founding director of 24Haymarket, joined Monterosa’s board, with Shenfield appointed as chairman.
The company intends to use the funds to to expand the team across sales, product development and delivery, accelerate growth into sports marketing and activation for global brands, rights-holders and broadcasters, and further develop the LViS platform.
Led by Tom McDonnell, CEO, and ex-BBC executives Simon Brickle and Igor Loboda, Monterosa provides an enterprise-grade cloud-based multiscreen platform (LViS) that content producers and developers use to connect mobile apps with primetime TV programming, sporting events, ad spots, retail screens, sports-venue screens and digital out-of-home networks without requiring app downloads, audio recognition or QR codes. LViS provides HTML5 and APIs that can be used within existing sites, apps or social-media platforms.
Clients include TF1, France Télévisions, BBC, ITV, Channel 4, Sky, Endemol, Shine, FremantleMedia, MediaCom, Mother, BBH, Volkswagen and Burberry.