Intelligent Health, a Reading, UK-based company dedicated to combatting inactivity through behavioural science and technology, raised £300k in venture capital funding.
Mercia Fund Management, a wholly-owned subsidiary of Mercia Technologies PLC, made the investment.
The company intends to use the funds to continue scaling the business nationally and internationally.
Formed in 2006 by Dr William Bird, Intelligent Health encourages communities to adopt more active lifestyles through a combination of community-wide initiatives, personal fitness trackers, and key partners. Included in its core services is the community based activity challenge, “Beat the Street”, which creates a physical game within an entire town to engage the community in an interactive walking competition.
The technology turns a local area into a real life walking game through the use of RFID Smart Card Readers and RFID cards.