Gravity4 Acquires eXovue

Gravity4, a San Francisco, CA-based high frequency marketing cloud, acquired eXovue, a native SSP for content marketing, which allows publishers competitive access to all native demand channels.

The amount of the deal was not disclosed.

The acquisition expands the market opportunity for Gravity4 by enabling publishers and digital media companies to navigate native advertising and content recommendation strategies.

Following the acquisition eXovue’s solution will be renamed G4 Native SSP for Publishers, and the entire eXovue team will be integrated into Gravity4 organization. Justin Manes, CEO, will become Vice President of Native Solutions, and report to Mr. Gurbaksh Chahal, Chairman and CEO of Gravity4.

FinSMEs

15/10/2015

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