FollowAnalytics, a San Francisco, CA-based provider of a mobile engagement platform, raised $10m in Series A funding.
The round, which brought total funding to $13.5m, was led by Aspect Ventures with participation from new investor Salesforce Ventures and existing investors Sapphire Ventures (formerly SAP Ventures), Zetta Venture Partners and others.
The new funding will be used to expand the company’s global sales and marketing initiatives.
Founded in 2013 by Samir Addamine, FollowAnalytics provides a platform for mobile engagement designed for marketers to power highly personalized customer experiences. The solution translates data into actionable intelligence using machine learning and presents it to marketers in an intuitive campaign manager, allowing them to create a variety of mobile campaigns including in-app, push, rich media, video, contextual and coupon campaigns. All of these can be enhanced with geo-location and action based triggers.
Additionally, a connectivity layer allows FollowAnalytics to talk to leading marketing and CRM systems and legacy mobile analytics such as Flurry, Google Analytics and Localytics, so marketers can continue to leverage and benefit from their current investments.
Customers include leading brands AXA, Allianz, BNP Paribas, L’Oréal, Renault, UpOut, Voxeet and more.
The company also has offices in Paris and Montreal.