EverString, a San Mateo, California-based predictive platform for B2B sales and marketing, secured $65m in Series B funding.
The round was led by Lightspeed Venture Partners with participation from Sequoia Capital, IDG Ventures and Lakestar.
The company intends to use the funds to accelerate growth.
Founded in 2012, by Vincent Yang, J.J. Kardwell and Chao Wang, EverString provides a SaaS-based marketing platform that allows B2B companies to identify their best customer prospects through data science, artificial intelligence and predictive analytics. Its platform intelligently scores new and existing sales prospects, and also finds completely new prospects outside the funnel. Customers can analyze and validate their prospects, and then proactively select and target the optimal audience based on more than 20,000 external signals combined with data from their internal CRM and marketing automation systems.
The company also has introduced a new predictive advertising product which enables marketers to convert anonymous intent into an engaged prospect, and to proactively identify and target optimal audiences.