Allay, a San Francisco-based HR management platform provider, raised $3.4m in seed funding.
The round was led by BlueCross BlueShield Venture Partners with participation from Sandbox Industries, 500 Startups, AngelPad’s Thomas Korte, Ryan Holmes, Geoff Entress, Arnold Capital and others.
The company intends to use the funds to expand in the U.S. health insurance market.
Founded in 2014 by Julien Emery and Andrew Draper, Allay provides provides an HR platform which enables employers to onboard new hires, sign documents, select and enroll in the most relevant benefit plans for each individual and/or group, and provide HR and benefits administration and compliance. The solution can work with any broker that an employer wants. In addition, the company is also building out its own preferred partner broker network to ensure employers are getting trustworthy broker/advisors.