Zivame, a Bangalore, India-based online lingerie retailer, secured Rs 250 crore (approx. $45.25m) in Series C funding.
Backers included Zodius Technology Fund, Khazanah Nasional Berhad, Unilazer, IDG Ventures and Kalaari Capital.
The company plans to use the funds to expand user adoption and strengthen its merchandise offering with innovative products.
Founded in late 2011 by Richa Kar, CEO, Zivame is an online lingerie store, featuring over 5000 lingerie styles, 50 brands and 100 sizes. It offers an array of selection ranging from everyday lingerie essentials, plus size lingerie, maternity, sports, shape wear to bridal lingerie, leisure wear, nightwear and swimwear, which are also available via a new mobile app.