Unified, a NYC-based marketing and analytics technology company, raised $30m in Series B financing.
The round was led by iHeartMedia with participation from Advance Publications, Upfront Ventures, and Foundry Group. In addition, Unified is increasing its credit facility provided by Silicon Valley Bank to $10m.
The company intends to use the funds to accelerate development of its data platform and software applications, sales expansion, and to enter new markets.
Led by Sheldon Owen, CEO and co-founder, Calvin Lui, President & Chief Strategy Officer, Unified provides professional marketers with advertising, data, and intelligence tools.
The company, which serves Global 2000 enterprises in the automotive, consumer packaged goods, consumer technology, entertainment, financial services, and software industries and advertising agencies, has offices in New York, San Francisco, Los Angeles, and Chicago.