Origami Logic, a Menlo Park, CA-based developer of a platform designed to measure marketing signals, closed a $25m Series C financing round.
The round was led by Next World Capital with participation from DAG Ventures and existing investors Accel Partners, Icon Ventures and Lightspeed Venture Partners.
The company, which has now raised $49.3m in total funding, intends to use the capital to accelerate growth and product development efforts. It plans to more than double the number of employees in the next year, with a focus on growing existing engineering, sales and marketing teams.
Led by CEO and Co-Founder Opher Kahane, Origami Logic provides a marketing signal measurement platform to global brands like Cisco, Intel, JCPenney, Omni Hotels, Pernod Ricard and Visa. The Origami Logic Marketing Signal Measurement (MSM) Platform allows marketers to convert massive streams of marketing signals into daily, actionable business insights. The platform gives a detailed understanding of marketing performance across paid, earned and owned media – providing a standardized way to optimize campaign investments and improve marketing performance.