Ometria, a London, UK-based customer insight and marketing platform built specifically for retailers and ecommerce businesses, secured a further $2.5m in seed funding.
The round was led by Inventure Partners, with participation from existing investors SaatchInvest, and new investors Force Over Mass Capital and angels Nickyl Raithatha, Lee Hudson, as well as Richard Fattal.
The company, which has secured $5m to date, intends to use the funds to increase the size of the team, and accelerate the development of its SaaS platform.
Led by Ivan Mazour, founder and CEO, Ometria provides a SaaS-based retail-focused marketing automation solution, which enables ecommerce businesses and multi-channel retailers to better understand their customers and in order to conduct personalized automated marketing activities. The platform identifies where each customer is in their lifecycle, profiles their tastes and interests, and targets them with personalized messages to encourage them to make further purchases with that store.