more2, a London, UK-based retail data analytics provider, received $17m in its first external equity funding.
Eight Roads Ventures (formerly known as Fidelity Growth Partners Europe) made the investment.
The company intends to use the funds to accelerate growth by entering new markets and industry segments.
Founded in 2002 by Kevin McSpadden, CEO, More2 provides a data analytics platform for retailers to use data to better understand how their customers behave. Clients including Boden, Charles Tyrwhitt, L.K. Bennett and Sweaty Betty can aggregate, segment, analyze and manage a single view of a retailer’s customer.
It is used by over 80 national and international retailers.
FinSMEs
30/09/2015