Crosswise, a Tel Aviv, Israel-based cross-device identification mapping platform, closed $3m Series A round of financing.
The round was led by Pereg Ventures with participation from ZhenFund, Emerge and existing investors Giza Venture Capital, OurCrowd and Horizons Ventures.
The company intends to use the funds to expand its international presence and increase its sales and marketing efforts.
Led by Steven Glanz, Founder and CEO, Crosswise has developed technology that anonymously identifies which devices-such as smartphones, tablets, PCs and digital TVs-are being used by individual consumers. Based on proprietary machine learning, data science and Big Data technologies, the company’s device map enables ad tech vendors, retail brands and premium publishers to realize benefits of cross-device advertising, content personalization and analytics.