Big Data For Humans, a London, UK-based big data-as-a-service company targeting the retail and travel sectors, raised $1.2m in seed funding.
Backers included EC1 Capital, Firestartr, Scottish Investment Bank and a number of angel investors (who joined existing investor Techstars).
The company will use the funds to expand operations.
Big Data For Humans provides a platform for retailers and travel companies to discover actionable and customer insights by automating and productizing the data science function. The software ingests first party transactional data at scale (and any other data as profiling attributes) to automatically generate customer marketing profiles, spotting changes in spending patterns as they happen, then identifying tangible opportunities to further monetize and increase loyalty.