Antenna, a US-based online engagement platform that enables users to react to and interact with mobile and web content, raised a seed round of financing.
The amount of the deal was not disclosed.
The round was led by IDEA Fund Partners with participation from The National Association of Broadcasters (NAB)’s technology division NAB Labs, Geoff Judge, Horan MediaTech Advisors, and The Startup Factory.
Led by Porter Bayne, co-founder and CEO, Antenna is a free engagement tool that boosts website metrics and builds community. The company also offers an upgraded service that enables the sharing of content based on engagement and user feedback versus page views and clicks.
So far, 55 publishers have used the free Antenna platform including Perez Hilton, Dlisted and Okay Player.