Yahoo Acquires Polyvore

polyvorePolyvore, a Mountain View, CA-based platform to discover and shop for fashion, beauty and home decor products, has been acquired by Yahoo (YHOO).

The amount of the deal was not disclosed.

The acquisition aims to accelerate Yahoo’s digital content growth strategy across the areas of social, mobile, and native.

Led by co-founder and CEO Jess Lee, who will join YAHOO and report directly to Simon Khalaf, SVP Product & Engineering, Publisher Products, following the closing of the transaction, Polyvore is a social shopping site that enables users across the globe to shop their favorite products, discover new inspiration and express their style.

Created in 2007, Polyvore will not change but will add more resources, product features and roll out new perks for top members.

FinSMEs

03/08/2015

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